Lady Gaga's Fame Fragrance Branded as Innovative

The lady who managed to spark controversy with every appearance, Lady Gaga is preparing to launch her first fragrance Fame, which was branded by Coty chief executive officer as innovative. Check out the direction Gaga went with her fragrance!

She's managed to stir up the entertainment scene with her innovative sound and look and it seems that now Lady Gaga is preparing to conquer new terrain, this time in the world of perfume. Lady Gaga is preparing to battle other celebrities who launched into the fragrance business by launching her very first scent titled 'Fame', a perfume that has been labeled by Coty chief executive officer 'innovative'. Mr Beetz said about the house's collaboration with Lady Gaga that:

“Lady Gaga joins a legendary cast of talent for whom Coty has created scents. Gaga’s launch represents my personal credo brought to life....Innovate or die! Absolutely everything about this launch is innovative, from the bottle, to the juice, to the lady herself....She’s zeitgeist in a bottle.” 

Despite the fact the diva envisioned at first her fragrance to display notes of blood and semen, which to be honest would have been a bit too much for us to handle, the fragrance thankfully took a different approach to boosting sensuality and enchanting one's olfactory senses by maintaining its innovative pattern.

According to WWD, the perfumers that worked with Gaga to create Fame pushed the boundaries and created a unique formula as it doesn't have top, middle and base notes. Steve Mormoris, Coty's marketing senior VP said:

“It’s unique because it’s not pyramidal with a top, middle and bottom note, it has a trampoline structure — notes are rising at different rates that are quite random. Some accords will come out if you rub it, other accords will come out later. It has random propulsion and doesn’t have a classic linear drydown. We call it push-pull, and it will smell different on different people. There is a different volatility for different notes, and they’re of differing strengths. They work together harmoniously, but then they undergo metamorphosis on the skin, so you’re constantly surprised.”

Apparently Fame is also unique through it's color as it is the first black eau de parfum created. The diva is known for her unique style, so no wonder that she wanted to make sure her scent is as unique as she is. Mr. Mormoris told WWD that:

“It is the first-ever black eau de parfum and we use language like ‘black like the soul of fame but invisible once airborne,’ which makes the fragrance an allusion to the dark side of fame, the price of fame and the narcissism of fame. The soul of fame being black was the intellectual foundation of the color of the fragrance.”

Lady Gaga's first scent is described as dark, sensual and light, may we dare say just as the singer, accords inspired by the poisonous Belladonna plant, honey, saffron, apricot nectar, tiger orchid and jasmine sambac, so the mix of fruity-floral scents with a bit of a twist is set to conquer the hearts of women across the world. The innovative juice is featured in a simple egg-shaped glass bottle with a cool claw-inspired gold colored top and will be retailed in various sizes. The 100 ml eau de parfum fragrance titled by Gaga 'The Ultimate Masterpiece' will sell for about $79, while the 50 ml scent will be priced at $55. The perfume will also be available in 30 ml size and cost $42 as well as a mini, 10 ml rollerball version which will cost about $19.

Stylish, chic, innovative and artistic are the best ways to describe Lady Gaga's fragrance, so check it out as soon as it hits the shelves and find out if it suits your personality. 

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Dior Addict Iconic Fragrances Relaunched

Dior is preparing a series of interesting changes to the Dior Addict fragrance range. The high end label is planning on revamping the three scents and prepares a fun new campaign for summer 2012.

The Dior Addict fragrances have caught a lot of attention since their first launch. Now the Christian Dior label is planning on re-branding the iconic fragrances with a new and exciting formula and campaign. Model Daphne Groeneveld has been chosen to highlight the new perspective.

"She is young, fabulously beautiful, and captivates all who cross her path. Like her, the mythical setting of Saint-Tropez possesses an indefinable je ne sais quoi. With smoldering sensuality combined with irresistible lightness, the young Dior Addict woman dazzles, giving free rein to her daring and desires. Music and dance. Freedom and seduction … Dior Addict, a magic potion and elixir of love, gives women power", the high-end label has said in a press release while François Demachy, Dior Perfume-Creator said that “Dior Addict is a concentration of all the energy and seductive power of Dior. So that the Dior woman may be radiant, captivating and seductive.”

The three fragrances that aim to tantalize our senses are: Dior Addict Eau de Parfum, Dior Addict Eau Fraîche and Dior Addict Eau Sensuelle. The Dior Addict Eau de Parfum is the original fragrance and has a distinguishable oriental vibe and starts off with silkwood blossom and mandarin wood. At the heart of the fragrance we find night blooming cereus while vanilla finishes off this uber seductive bouquet.

The second scent, Dior Addict Eau Fraîche comes in a pink bottle and is aimed to be a bright, fresh, woody fragrance which encompasses grapefruit and bergamot as top notes, continues with freesia and white lotus and delicious pomegranate as a heart while white musk completes this fabulous masterpiece. The third fragrance is a floral one and comes in a lavender bottle. It carries a seductive burst of rose oil and rose top notes which are perfectly complemented by a heart of rose and jasmine oils while at the base we find cedar and soft white musk.

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Shine by Heidi Klum New Fragrance

Just a while back we've announced the exciting new project Heidi Klum has embarked on: creating her very own fragrance. Now we're pleased to

announce the fact that the project is starting to become a reality as the design and latest details about the project were finally revealed. Find out the latest details about the diva's project.

It seems like Heidi Klum has really dedicated a lot of her energy in developing her first signature scent. The first pictures of the new scent, 'Shine', as well as its defining notes have already been revealed. The gorgeous supermodel has been working closely with her team of experts and the results are starting to show.

For the perfume, Heidi chose to combine femininity and luxury for an alluring and sophisticated scent: “There are different moods that as a fragrance creator you can travel to. But for my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling — because I think there are so many perfumes out there that smell cheap and too sweet.”

A floral oriental based perfume seems to have been the winning combination the diva along with Aurélien Guichard, Jean Guichard and Olivier Pescheux of Givaudan have ultimately decided on. As a result, ' Shine' will mesmerize women with delicate mandarin, pear and pink peppercorn as top notes.

The core notes of the fragrance consisting of mimosa absolute, lily of the valley and sunflower will add complexity to the fragrance while the base notes that will include vanilla, Venezuelan tonka bean and musk  will add the final defining touches to this wonderful bouquet of scents.

As far as the bottle is concerned, classicism and minimalism seem to be the core concepts embraced: an opulent golden shade that exudes opulence in a surprisingly minimalistic matter that is truly synonymic with high class. Available in three sizes, the eaux de toilette will have prices ranging from $17 to $35. 

No detail is left to chance and as a result, the ad campaign due to be released in September has already been planned. It appears that Heidi is a big proponent of naturalness and trustfulness when it comes to advertising. As a result, she is opposed to too many photo retouches: “You can sell a dream, and you can sell a lifestyle that a woman aspires to have, but you can’t completely trick her. If people retouch me too much, I get upset — yes, you can help me out a little here and there, but don’t go overboard. I have one tooth that’s longer than another, and if you look at the [Shine] ad my snaggletooth is coming out a little bit — but I like that.”

With everything carefully planned out, it seems that the diva has already started planning ahead. Heidi seems quite confident that her first scent will meet the projected sales figures, so much so that she is already planning to release two additional fragrances: one for spring 2011, while another is due to be launched in the fall of 2013. That's certainly wonderful news for the millions of fans who will come to adore her first fragrance. 

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Beyonce Prepares to Launch New Pulse Perfume

Beyonce is trying to share some of her energy by creating a new fragrance, her third, called Pulse. Check out the fabulous packaging and prepare your senses to be enchanted by a new citrusy, floral formula!

It's not uncommon for celebrities to design their own signature fragrances, so it's no surprise Beyonce isn't shy about getting ready to launch her second signature perfume Pulse. Beyonce's previous fragrance ad has definitely caused some “heat” and her new perfume called Pulse is definitely following the same path, a path of seduction and glamour.

Beyonce's Pulse fragrance has been created with the help of Coty Inc.'s beauty division the same company Beyonce cooperated with for the launch of her previous Heat and Heat Rush fragrances. The people behind this project are confident this fragrance will be a huge success as it is a scent which suits all occasions.

Beyonce is known for her powerful, feminine style and this perfume seems to suit her personality well. She says she loves to design signature fragrances which can allow women to leave their “mark” wherever they go, so she tries to create fragrances which suit all occasions. Beyonce told People that:

“Pulse is a fragrance you can wear all the time,”

“I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.”

Pulse features seductive notes of pear blossom, citrus, peony, jasmine, Madagascar vanilla and bluebird orchid, Beyonce's favorite flower, which is at the heart of the formula and which according to perfumers, has never been featured in fragrance.

Beyonce's third fragrance is a citrus, floral scent which is enchants, and tries to bring a high dose of energy. Beyonce told WWD that:

“I believe my music makes women feel strong, and Pulse is all about finding that power inside,”

The packaging is absolutely divine, an upside-down chrome bottle which features a sky-blue fluid inside. Beyonce said about the package that it was inspired by her stage costumes. She said:

“I wanted to do something completely out of the box and modern, so we created the upside down, faceted bottle that highlights the blue juice inside. The chrome cap is inspired by my stage costumes.”

The fragrance will be available in more than 60 countries, so prepare for the momet it hits the shelves in September, so you can get some of B's energy and glamour in a bottle! 

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Shakira Launches S by Shakira Eau Florale Fragrance

Shakira launches her second fragrance, which follows her debut scent, S by Shakira. The sexy Colombian singer has once again joined forces with Puig

Cosmetics in order to create a new line of fragrances and beauty products, and the newest scent is 'S' by Shakira Eau Florale.

Beautiful Colombian singer Shakira launches her second fragrance named 'S' by Shakira Eau Florale. This new scent follows her debut signature fragrance, 'S' by Shakira, which was released last year, in September. "As in a song, a scent is made up of different notes, singles, which together form a harmony," the singer said back then.

Speaking about her first experience in this domain, Shakira also added that, "My feeling is that personal care and beauty should not only be effortless but accessible for everyone."

This time, the 32-year-old singer wanted something able to exude simplicity, with just a few notes that combined all together to leave a strong impression. If the first fragrance was inspired by the singer's search for well-being and bliss, through 'S' by Shakira Eau Florale, Shakira says that, "I wanted to find a way to express the feeling of pure happiness through the medium of fragrance."

Shakira played a major role in the developing of the scent. In fact, the perfume was created by the singer herself with the help of an expert, the perfumer Elisabeth Vidal. The same thing happened with 'S' in 2010. According to José Manuel Albesa of Puig, the manufacturer behind Shakira's debut fragrance, the sexy singer was "extremely hands-on" during the entire process. 

'S' by Shakira Eau Florale was described as being a "floral explosion, which expresses positive vibes, youthful you and vitality." It is a modern floral scent that embodies optimism, energy, femininity, youthfulness, and sensuality.

Evoking floral freshness and vigour are amazing accords of jasmine, heliotrope, bergamot and cassis. Next, delicious notes of wild fruits such as raspberries, blackberries and blueberries are added in order to revive happiness. And finally, we have a daring duo of fresh vanilla and musk for a creamy sensuality.

The bottle keeps the shape of the original, with a certain fluidity and a feeling of movement, but it takes a more gentle and romantic design. And of course, the bottle has no cap signifying the barefoot Shakira and comes with the symbolic 'S' pendant that hangs from it, which expresses an amulet for bliss that the singer wanted to share.

"When you give someone a fragrance, you're giving them something of yourself. It's a gift of your essence," Shakira said in a statement before releasing her first fragrance.  

'S' by Shakira Eau Florale is available as 50 and 80 ml EDT, 100 ml body lotion and 150 ml deodorant. 

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